D o you ever go to a supermarket and see some products in a bundle with a label ‘not for individual sale’? Such products usually include different items manufactured by the same company and their functions are related to each other. So have you ever wondered why some products only come in bundles?
Well, the answer is that they want you to try their newly launched merchandise. Brands want their customers to give their new products a try too. That helps companies with feedback, and they can improve their products accordingly. It is one of the most strategic ways of making sure that customers are satisfied with the quality of the company’s brands.
What Are Bundles?
Bundles are a variety of products or services offered by a brand that is sold together for a lower price than it would cost to buy them individually. Some products that come in a bundle may be available for buying individually but buying them in together makes them less pricey plus you get other products too.
For example, sandwich deals at Subway which often include a cold drink and a cookie are preferred by people more than buying an individual subway for a higher price. Bundles do not only serve the purpose of promotion but they also help save more while shopping.
Many brands also add free items in the bundle pack when they introduce a new product so that it can reach more people. Individuals can see it as a free trial of the product to be sure if it is worth it before investing in it.
Why Should One Purchase Product Bundles?
As discussed above, purchasing bundles reduces the price of an item that would cost higher if bought individually. Buying bundles is much more advantageous and there are the reasons.
- Variety of products
You can easily find a bundle of almost anything. Be it sanitary products or skincare, many brands use the idea of bundling their products for it allows the customer to shop at a good price.
- Saves money
Bundle shopping means that you will get three to four products for an average price which will be lower than the price you will have to pay if you buy them individually. Thus, you can save up a substantial amount by buying in bulk.
- Allows quick shopping
Buying bundles means that you will not have to skim through supermarket aisles to grab different products. For example, you can buy a bundle of sauces of a brand that you usually use instead of looking for ketchup, mayonnaise, chili garlic sauce, and others.
- Shopping for long term
Many brands also make bundles of the same product. For example, Knorr's Maggi noodles come in a pack of four which means that you can buy two or more bundles and you are all set for the month. It prevents having to run to the supermarket every other week to buy a product again.
- Free Items
Many supermarkets offer a free third or fourth item to choose to add in a bundle. That means that you won’t just be saving money but you will also be getting a free item of your choice instead of having to pay for it only to end up finding out that it was not worth the money.
- Customized bundles
Customizing bundles is very easy and many brands allow it. Many stores allow customization of gift bundles, especially during events like New Year and Christmas when stores are loaded with gifts and many people want to make holiday bundles for their loved ones. Customization allows you to choose products that you would like to be a part of your bundle for a fixed price and prepare a meaningful gift for your loved ones.
- Increases convenience
Buying a bundle makes things simple. It includes all the necessary things that you may have to buy or order separately. You might even discover a new product that you didn't even know you needed. Apart from being less pricey, many brands also offer discounts when you buy a bundle.
Bundles are the easiest way of saving up on groceries. They allow you to purchase more stock for less price and you often get to choose your products. If you are ever confused about Christmas gifts, you can always buy a bundle as it will allow you to include a variety of products in your gifts whilst not having to spend a fortune on it.
These are the best ways for taking advantage of bundles and free items!
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- what are bundles
- why buy bundles
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- Benefits of bundles
